What types of videos work best for Saas companies? How should Saas companies be using video to attract the right audience?

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In this report, we audited the video initiatives of Gong.io, Drift and Monday.com, to better understand how growing Saas startups are using video to connect with their audience.

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Through qualitative interviews with their video teams, and quantative data available online, we discovered the following:

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• What types of videos can increase conversion rates on a company's website by 80%

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• How these companies measure a video's "ROI", and the qualitative results of creating ongoing video content

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• The secret ingredient to creating Linkedin videos that get significant organic reach

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• Best practices for every platform, for Saas companies looking to get the most out of their video content

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Download this report of you're ready to venture into the video game, and want to know how your Saas company can stay ahead of the curve.